Freebies / UTM link builder
Tool_
Add UTM tags to any link in seconds, in a consistent format GA4 understands.
Type_Tool
Time_1 min
For_Anyone running campaigns
Cost_Free, no sign-up
Your link_
Values are turned into lowercase with underscores, so your reports stay clean. Nothing is sent or stored.
Tagged link_
Waiting for inputFill in the URL, source, medium and campaign.
Tip: use the same source and medium names every time — facebook / paid_social, google / cpc, newsletter / email — so GA4 groups them correctly.
How to use it_
01_
The page people should land on — with or without https.
02_
Where the link lives, what kind of traffic it is, and which campaign it belongs to.
03_
Paste the tagged link in your ad, e-mail or post. GA4 does the rest.
How to read it_
utm_source — where the visit comes from (facebook, newsletter).
utm_medium — the type of traffic (paid_social, email, cpc).
utm_campaign — your campaign name. Keep it lowercase and consistent.
FAQ_
No — with auto-tagging on, Google Ads tags links itself. Use UTMs for everything else.
Not if you use them only on external links (ads, e-mails, posts), never on internal links.
In GA4 under Reports → Acquisition → Traffic acquisition, by session source / medium and campaign.
No. The link is built in your browser and nothing is sent anywhere.
Rather have us do it?_
We set up tracking, funnels and automation so every lead is counted.
More freebies_
Tool_
Check one page against the keyword it should rank for. Report with fixes in your inbox.
Tool_
Find out whether your ads actually make money. No sign-up.
Checklist_
For anyone launching or relaunching a site.
Tool_
Static QR codes with your colours and logo. Download as PNG or SVG.
