Freebies / Brand discovery questionnaire
Template_
The questions we ask before every branding project — positioning, voice, visual identity and online presence. Fill them in alone or with your client, add your logo and download a ready document.
Type_Template
Time_30–60 min
For_Agencies, freelancers, founders
Cost_Free, no sign-up
How it works_
01_
Seven short steps and 29 questions. Every step opens with a sentence on why those questions matter.
02_
Skip anything that does not apply. Empty questions get blank lines in the PDF, ready for handwritten answers.
03_
Add your name, company and logo, then download a PDF or an editable Word file — or e-mail the PDF to yourself.
How to use it_
01_
Share your screen and go through the steps together. Download the PDF at the end as the meeting record.
02_
Add your logo, leave the answers empty and send the PDF or Word file. The client fills it in before the first meeting.
03_
Answer the questions yourself. Even half-finished, it is the best brief you can give a designer.
Private by design. We don’t store your answers or your e-mail. Answers are kept only in this browser until you clear them.
Step 08 / 08_ Your document
Check your answers, add your details and logo for the header, then download or send the document.
The PDF is sent once by our mail provider and then deleted. We don’t keep a copy, your answers or your e-mail address.
Sent — check your inbox
We sent the PDF to . It comes from Gespa Kreativni Studio (noreply@gespa.agency) and usually arrives within a minute. Not there? Check your spam or promotions folder.
Nothing was stored — not your answers, not your e-mail address.
Your answers, details and logo stay as they are — only the e-mail address changes. To start a new questionnaire, use “Clear answers” at the top.
Downloads use open-source libraries from cdnjs and jsDelivr, loaded only when you click.
FAQ_
Yes. Add your logo and company name, and it becomes your questionnaire. A small link to this free tool appears at the bottom.
No. Answers are kept only in your browser until you clear them. If you e-mail yourself the PDF, it is sent once and not kept.
Download the Word version and edit it however you like. Custom questions in the tool are coming in a later version.
The questions are in English for now; you can answer in any language — the PDF supports Croatian characters.
Rather have us do it?_
Want us to run the whole branding process? This is where we start.
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