Freebies / ROAS & break-even calculator
Tool_
Enter your ad spend, revenue and margin. See your ROAS, the ROAS you need to break even, and what is left after ads.
Type_Tool
Time_2 min
For_Webshops running ads
Cost_Free, no sign-up
Your numbers_
Everything is calculated in your browser. Nothing is sent or stored.
Results_
Waiting for numbersEnter your ad spend, revenue and margin to see whether your ads make money.
How to use it_
01_
Ad spend and revenue from your ads platform, for the same period — a month works best.
02_
Your average gross margin after product cost. Not sure? Use 30–40% for most webshops.
03_
Above break-even, you can scale. Below it, fix margins, prices or campaigns first.
How to read it_
ROAS = revenue from ads ÷ ad spend.
Break-even ROAS = 1 ÷ gross margin. At a 35% margin you need 2.86×.
Profit after ad spend = revenue × margin − ad spend. It does not include fixed costs.
FAQ_
Revenue attributed to your ads in Google Ads, Meta or GA4, for the same period as the spend.
Anything above your break-even ROAS makes money. How far above depends on your fixed costs and growth goals.
No. Everything is calculated in your browser and nothing is sent anywhere.
Usually a thin margin. A 10× ROAS at 8% margin still loses money.
Rather have us do it?_
We run Google and Meta ads that stay above break-even — like +178% revenue at ~18× ROAS.
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